It was not until the year 1730, when five streets radiated out from the Etoile de Chaillotthat this area started to receive much more attention. In 1758, there were several plans being drawn up to decide what was to to built in this particular location. A bizarre proposal was a gigantic elephant housing ballrooms and a theater in the midst of the square. However, the plans appeared a bit too ambitious and Napoleon Bonaparte had other ideas, he built a monument for the glorification of his Grande Armée, a triumphal arch in classical style - the Arc de Triomphe.